A new profile of international buyer is consolidating its presence in the Costa del Sol real estate market: the Polish investor. Far from arriving in search of employment as was the case in past decades, capital from Poland now flows towards Spanish real estate as a refuge of value and profitability.
According to industry data, Polish citizens have become one of the fastest-growing groups of foreign buyers in prime areas such as Marbella, Benahavís, and Estepona. The demand focuses on luxury and high-standard homes, with budgets ranging between 400,000 and 2 million euros.
Why do they choose the Costa del Sol?
Experts identify several factors that explain this trend. Firstly, the stability of the Spanish real estate market compared to the volatility of other assets. With European interest rates in the process of normalization, real estate offers a predictable return that attracts a conservative but high-net-worth investor profile.
Secondly, the climate and quality of life on the Costa del Sol remain an unbeatable argument. Compared to Polish winters, the possibility of having a second home in a Mediterranean setting is irresistible for wealthy families from Warsaw, Krakow, or Gdańsk.
The profile of the Polish investor
These are not opportunistic buyers. The Polish investor on the Costa del Sol is usually a successful entrepreneur or professional, between 40 and 60 years old, seeking to diversify their assets outside Poland. Many of them already have experience in Central European real estate markets and are looking for greater international projection for their investments in Spain.
The most sought-after properties are villas with private pools and sea views, apartments in luxury complexes with concierge services, and properties in areas with high demand for vacation rentals to generate income during the months they do not personally occupy them.
Impact on the local market
The influx of Polish capital adds to the already established presence of Nordic, British, and German investors, reinforcing the international dimension of the Malaga market. Specialized agencies report that Polish demand has grown by more than 40% in the last three years, positioning Poland among the top ten countries of origin for foreign buyers on the Costa del Sol.
For luxury developers and real estate agencies in the area, adapting their marketing strategy to this new audience —with materials in Polish, participation in Warsaw real estate fairs, and digital presence oriented towards the Polish market— has become a key competitive advantage.
Prospects for 2026
Forecasts suggest that this trend will continue and even accelerate. Poland’s incorporation into the eurozone by 2030 would eliminate exchange rate risk, further facilitating transactions. Meanwhile, the solidity of the Polish zloty and the country’s strong economy ensure a continuous flow of well-capitalized investors towards the sun and real estate of the Costa del Sol.